Bloomberg Tech recently interviewed the CEO of Super League Gaming Ann hand.

Ann discussed how live service and advertising benefit each other. “In the early days, when you were trying to advertise in a game, you were interrupting the game experience. And then really with the explosion of these open world gaming platforms…that are like open canvases… games like…platforms like Roblox, Minecraft, and increasingly Fortnite. Kind of like product placement on steroids. You can deeply interact with harder to teach audiences”.

She then continues: “Digital ad dollars are down. But thats really been about traditional digital advertising, because thats been underperforming for the last couple years now. So when brands are seeking much deeper engagement…that top of the funnel and including that conversion into physical sales, interacting in these open world gaming platforms again, is a way to reach a hard to reach audience and a way to reach those marketing outcomes that traditional social media is not reaching”.

More from Ann: “When you think about ads you see on YouTube or Twitch, you cant click X on the add quick enough. Eye balls are glazing over those ads according to some studies. What we did for Mattel (she mentions her company also worked for Universal with Barbie last year), we baked a Barbie dream house virtual world inside an existing virtual world that already had a ton of players, and during the course of that month we had 60 million visits to that dreamhouse. You could swim in the pool or DJ on the roof deck. And again this is about deep engagement that enhances the gameplay”.

The last bit from Ann: “Paramount is one of our investors. I often tell bigger toy companies lets find your next billion product in the metaverse first. Lets sample different IP and engage those audience in making our new toy line”

Some interesting takeaways I had from this interview is how big money is driving live service games and with big motivation: They reward advertisers and push products in ways that could never be done before.

I had to roll my eyes at her Barbie dream house comment. From the eyes of big tech monopolies, its ok for your kids or you to have fun in a digital pool, or rooftop bar, but increasingly NOT ok to do these things in the physical world.

Live service games are primarily benefiting advertisers and your kids will continue to be bombarded with any sort of advertisements that are seeking to brain wash kids.

Moving forward, there is little reason game developers want to deviate from this live-service format as the implications for invasive advertising and even propaganda, are ideal for investors and advertising companies.

Big gaming companies are pimping your sons and daughters out to advertising companies who are increasingly becoming anti-human and engaging in quasi-eugenical ideology.